An established brand doesn’t hesitate for creativity and experiment in the market but if we talk about new startups, they play at the bottom line and for traditional marketing its very difficult to compete with an established brand because traditional advertisement needs huge investment like TV ads, Holdings, Newspaper advertisement, etc.
But now digital marketing for startups is a low-cost result oriented option. it’s not only cost-effective but also reachable anywhere at the globe.
But it depends how smartly startup understanding digital marketing process flow for their business growth, for example, we have created a very attractive website but that mobile accessible so here we can lack to get a tons of customers.
Here I am mentioning 7 steps which will help you to adopt a smart Digital Marketing strategy.
1. Website must be eye catchy
In the case of digital platform, you can’t interact directly with your targeted customer so you don’t have change to read the gesture of your customer. Here you must be proactive and you can only interact with your customer via website.
30 second is enough to decide to a customer that they will visit further that particular website or not. So website must me attractive, simple navigation, engaging, user friendly.
2. Mobile First approach
This is the most common mistake done by the new startups that they ignore the importance of mobile. Today 80% of the total traffic came from mobile device only. Today mobile is not only for calling it has been become basic need. This is mobile era people addicted for mobile weather it is money transfer or ticket booking.
3. Beware from irrelevant traffic
social media marketing is the best way to bring the tons of traffic but is that traffic relevant for your business? You must pick a particular platform according to your targeted audience. For example we are selling cloths for the teens then we must focus on facebook and instagram for relevant traffic. So you must know about your targeted audience.
4. Build a trust for your customer
Brand awareness is the fundamental step to success, but if we add some value and build a trust among audience then the game would be quite easy. Once trust will build, audience will happily promote you among their friends, family and colleagues and word of mouth will work automatically.
You can use different social media platform like facebook, twitter & instagram to build your customer and you can interact with your audience on these channel and try to find out what is the problem they are facing and once you get those question try to find out the solution of those question for your customer. Occasionally you will that you are winning your customer trust.
5. Keep a close eyes on analysis
Data Analysis is always present the clear picture of the current step. For the startup its one of the crucial step because its suggest us for the next step. If we are running online campaign then it will help to improve our CPC for the next campaign.
6. Must learn from past
Without doing, no one can become an expert in Digital marketing world even your mistakes teach you’re better. As a startup, you will start feeling where we are lacking and accordingly you must have to take action on your analysis. These things come into existence via your mistakes.
7. Create a clear Online plan
To create a clear Digital marketing plan the objective must be clear, you must be with the answer of these question.
- 1 what is the objective?
- 2 who is our target audience?
- 3 who is our age group?
- 4 who is our competitors?
- 5 what our competitors are doing?
I am mentioning the digital marketing process Flow
1. Online Visibility of Business
2. Generating potential traffic for business
3. Make customer engagement plans
4. Lead Generation for business
5. Calculation of ROI