SEO (Search Engine Optimization) is one of the important technique for Online marketing or Digital marketing. It doesn’t matters, how big your business is? If you are doing anything related to online, like blog writing, dealing with online services, dealing with online product or e-commerce, you need a build a website. But a website is just like a shop and you have to advertise your shop to reach to your targeted audience. And for this purpose, you need opt different advertisement technique like SEO, PPC, Social media, etc.
According to one of the survey, India will have more than 850 million online users by 2025. It means, at the online platform number of user will expand. Now your works start, you have to reach your targeted audience who is looking for you.
Can you imagine how fast internet user are growing. Not only India but also, most of the Asian country growing.
Here I am mentioning the biggest benefits of Search Engine Optimization or SEO.
- Increase visibility
Once you start SEO of your website or your blog, you will get recognized by your target audience and automatically your visibility will increase.
As you will start off page activity gradually your visibility will increase on the online platform. But if you are thinking it will be done overnight then it’s not possible. SEO is result oriented organic tools but its takes time.
- Increase sales
Increase visibility means you will get reachable by your targeted audience and once you will get reachable your sales will automatically increase.
SEO is step by step process, for example, you have a website development company so you will have start on page SEO, off page SEO, Link building, Social sharing, Content writing for your website.
- Increase Brand Awareness
While doing off page activity you have to a lot of activity like PPT Submission, Video Submission, Guest posting, Infographic submission, etc. This activity recognizes you as a brand in the online platform.
If you are not reachable to your target audience for a long time, your audience will start forgetting you.
So to build a Brand Awareness you have constant in terms of reachability for your costumer and this can be done by SEO only.
- Result is permanent
Yes, SEO gives you the permanent result but it is take time to get ranked on the search engine. If you talk about the paid ads, you have to decide a budget and a time duration like how long you have to run the ads, for example, you decide a budget $500 and your Duration is 2 weeks for the ads.
So in paid ads, your can get a result within 2 weeks or till the budget consume, you will get the result as you ads campaign perform. Here you will get a result but it is not permanent.
SEO is one of the best marketing strategies also because of Cost. Here you have to continue work for the result for a while. It’s not a week work that you will get rank in search engine easily. SEO is almost free, yes you have some paid tools for analytics purpose but still, you have some free option as well.
According to me, Search Engine Optimization is evergreen best strategy for the online present purpose. A small business can adopt this strategy for the competitive market.